The Collings Group

Founded by Tony Collings, The Collings Group is a small internet consultancy whose foundation has proudly been built primarily on reputation. We provide services to all types of clients both domestically and internationally. From Singapore to London to Manhattan and Greenwich, CT

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Services

It is my objective to offer the most comprehensive advice, service and understanding possible to clients. My business has been built on recommendation. With over a decade of experience in professional web development I offer expertise in the following areas :

  • PHP/MySQL Web & Database Development
    Translating marketing objectives, creative direction and visions onto the internet.
  • HTML5 & CSS3
    Websites built using the latest standards, Responsive Web Design (RWD) and markup language, HTML5, for presentations that are both device agnostic and optimized for a rich mobile experience.
  • Social Platform Integration
    Expertise with "Open Graph" for deeper social integration with platforms such as Facebook, Google+, Twitter, LinkedIN and pinterest.com. Letting you communicate with your customers and B2B with todays most popular online social networking tools.
  • PayPal API/IPN expertise
    Web payment technologies to help financially capitalize on products and services.
  • Google Products
    Expertise with a suite of Google products. Google Maps, AdWords, AdSense and Analytics for maximum impact, information and analysis.
  • Search Engine Optimization (SEO)
    Consultation, coordination and assistance to try and help you achieve top-ranking search results. Advice on content and copywriting for improved keyword density; code reviews to ensure all presentation markup is to the highest standards. Implementation of newer HTML5 standards like Microdata and RDFa to help you try and get that extra edge in the Search Engine Results Pages (SERP).

Philosophy

"Informative Attraction", two words to me that encapsulate everything a website should be. Websites are no longer simply about presenting ideas, conveying information or advertising services. The internet has become an evolved medium. Like print, it has evolved to become an extension of advertising. A means to promote your company, to make your services stand out from the crowd. In advertising they talk about 'The Last Mile'; the internet is no different. A website should connect with it's audience on multiple levels, you need to understand that connection and evolve.

In order to do so it is vital to understand and embrace a constant need for balance. A balance between information and attraction. People will always be attracted to things, it doesn't have to be monetary; everyone is attracted to something. Everyone has a 'taste'. To be successful you need to understand that attraction, that relationship. To capture that and transform it into an effective business catalyst for your website.

The internet is fickle, literally hundreds of companies all competing for the same customers. You need to stand out from the crowd. You need to be original, to captivate your audience. You need to attract them, to hold them. Good website design is vital. A website could contain the most comprehensive, complete and concise content, but without attraction it will simply go unnoticed. You need to stop people in their tracks. For them to be curious, to want to get past the first page and once they are in you need to hold onto them, to deliver your content. For it to be informative, applicable, targetted and concise.

Design is nothing without information and vice versa. Full, rich content is nothing without design. When you are considering a website it is vital you think about design. About offering that attraction, that captivation.

Photos

Fotolia is a really inexpensive way to add great looking photography to your website. If you are looking to add some polish or simply something to compliment your existing imagery, Fotolia's image library is a really great resource.

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